Tag Archives: Copywriting

Women Are High Value Customers Who Don’t Play Games with Loyalty

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Women are high value customers because once they join your brand, and are happy, they are likely to stay loyal to you. What’s more is women talk a lot to their friends. They talk about what they like and they talk about what they don’t like.  Tom Peters writes in his book, Re-Imagine . . [...]

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How to Write Good Copy That Actually Sells

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Just about any problem can be solved using the right words.  We all know how talking to a friend in times of difficulty or indecision can suddenly make everything seem all right. The great thing about writing copy is that you get to feel as though you are talking to a friend.  That is if [...]

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How Stress Impacts Women’s Buying Decisions

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Women are truly fascinating creatures! I was sitting in the salon the other day enjoying an incredibly luxurious foot soak when I was struck by what I was overhearing. One of the hairdressers was telling her client the laundry list of things she was doing or was responsible for in a given day. She explained [...]

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How To Make Words Speak

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Hi, Emma Burke here from Her Copy. I’ll only be a minute… If you are a writer and a bit sick of the creative process – here are 3 tips that work: Sell the sizzle not the steak Use bullet points Be Concise, EDIT Writing copy is fun, it’s alive, it’s creative in the purest [...]

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Writing Blogs That Are Easy To Read

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We will tackle writing blogs and the best way to make them easy to read. The Internet has seemingly endless results for all our queries. There are wide variety of websites that may contain the same ideas and information that you have. Do you think that people read your content word for word? The answer is NO! [...]

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Learn Copywriting As A Work From Home Idea

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Mums working from home (also known as ‘mumpreneurs’) have found that copywriting can be a great opportunity to build a business. Copywriting is great for those with a background in fields such as journalism, public relations and marketing – or even those who have a way with written words. Writing copy is all about communicating [...]

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What Are You Really Selling?

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One of the biggest lessons I have learnt about the copy on your website is that it should sell the end result of your product. I’m forever seeing websites that focus on the company and the features of the product. Boring…. (yawn) And then they wonder why their website does not convert? You see, the [...]

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