Tag Archives: conversions

How Stress Impacts Women’s Buying Decisions

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Women are truly fascinating creatures! I was sitting in the salon the other day enjoying an incredibly luxurious foot soak when I was struck by what I was overhearing. One of the hairdressers was telling her client the laundry list of things she was doing or was responsible for in a given day. She explained [...]

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What Are You Really Selling?

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One of the biggest lessons I have learnt about the copy on your website is that it should sell the end result of your product. I’m forever seeing websites that focus on the company and the features of the product. Boring…. (yawn) And then they wonder why their website does not convert? You see, the [...]

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