Doing the Dance With Penguin: Keep Your Happy Feet!

Posted on by in News, SEO & Traffic

If you have a website and have been following SEO for any length of time, chances are you have probably been practising on-page optimisation for certain keywords and then methodically building back links using these same keyword phrases.

However, with the latest algorithm update from Google, known as ‘Penguin’, a lot of things have changed – AND you NEED to take note of these…
Google Penguin Update
Penguin was designed to eliminate the spammy sites in the search results – but it seems to have also affected many legitimate, quality sites. As a result, Penguin has been causing havoc for a lot of online business owners – especially the ones who have been over optimising their sites because Penguin seems to be targeting on page keyword saturation. It is therefore time to steer away from adding keyword phrases in the page title, first sentence, alt tags and then also dotted throughout the body of content. The word around the SEO community seems to be the following:

  • page title needs to be natural – don’t put an unnatural keyword phrase in and avoid using the pipe symbol – |
  • avoid keyword sprinkling – make sure your headlines and content is natural
  • include one instance of the keyword in the body
  • remove smart plugins that interlink your posts
  • use related posts plugins e.g. YARRP
  • in-text hyperlinking not as effective anymore
  • don’t get ‘robotic’ with domain names – get brandable domains that have natural language structure

What About Backlinking Strategies?

The other point to note is that remove Penguin targeting ‘link spam’, which means anchor text diversity is more critical than ever before. Therefore, if you have thousands of links with the same keywords or links from blog networks (which were targeted by the Panda update), you need to do some work on getting them removed (which can be a tricky and time consuming task). The other important thing to ensure is that you have a DIVERSIFIED online marketing strategy - one that includes things like social media, video marketing, online press releases, etc…

Basically, Google is looking for signals that can’t be manipulated as easily as anchor text. This is why it is more important than ever to add social sharing buttons to your site, such as Facebook Like, Google+, Twitter and Pinterest.

Additionally, getting a link from an authoritative or relevant site in the same niche is much harder to manipulate. being able to attract quality links from authoritative domains in the same niche would be a clear sign that your site or page is relevant.

If you think you have been treated unfairly by penguin then you can submit it to google for review using this form.

There are likely to be some adjustments in the next few weeks, so stay tuned for another update!

** If you found this post useful, please use the social media share buttons to tell others about it!  I’d also love to hear your thoughts, comments and feedback in the comments section below. **

Fiona Lewis

Fiona Lewis

Fiona Lewis is the author of Mumpreneurs Online: EXPOSED, and the founder and principal coach of the Mentoring Mums Online program. Fiona has put together an amazing free gift you can access immediately to discover the 3 Biggest Mistakes that most women make with their online business & how YOU can avoid them. To access this training, click here.

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5 Responses to “Doing the Dance With Penguin: Keep Your Happy Feet!”

  1. Kat

    well that kind of changes everything (once again)… so what are you planning on doing with your existing sites?
    Kat recently posted..Women Entrepreneurs Be EXCELLENT AT ANYTHING

  2. Hi Kat! Nice to see you again… My understanding is that we really need to go back and alter any pages/posts that have ‘overly-optimised’ in the eyes of Penguin, i.e. ones that don’t seem natural. Luckily for me, I think most of mine are OK – there may be a couple that need to be changed. I think this is why my sites haven’t been affected by Penguin too much. I guess the thing to do is to check your rankings to see if they have gone down at all, then look at those pages to see if you need to back off the on-page SEO. The BIGGEST issue I see if removing anchor text links on other people’s sites that Penguin may not like – this is the area that is going to be difficult to manage. With all these changes, I am relying less and less on SEO as a way of generating traffic…

  3. Maz

    Great article and video Fiona, I wonder how would I know if I have used too many keyword in my titles and whether I will be penalised for it?

  4. Hi Maz – A couple of things to look for: 1) have your rankings dropped since Penguin was released? If so, this is a good indicator that Google thinks you have spammy keyword behaviour. 2) Make sure your page titles are natural and don’t use the pipe symbol as a way to get extra keyword phrases, keep the keyword density low (2% or less) and very your anchor text.

    I would also be checking your link profile through Majestic SEO to ensure that your anchor text is varied. If not, change as many as you can. Then, start building more backlinks using raw links and varied anchor text. A solid way to do this and build links quickly is through premium press releases (I recommend PR Web).

    Hope this helps…

  5. Nice article and great video, thank-you so very much for sharing such nice information.

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