The Definition Of A Mumpreneur

Posted on by in Mumpreneurs

The term ‘mumpreneur’ is a term not many people have heard before. Indeed, before a year ago, I had never heard the term myself.

However, I have to admit that from the very moment I heard the term, it resonated within me and I felt an instant affiliation with it…. almost like I was part of a special club.

I was quick to adopt the term in my vernacular and it didn’t take long before a friend asked me to define it.

I had to stop and think for a moment, as i had not clarified the exact definition in my own head – other than the fact that I felt I belonged to this category.

I went online to search for ideas and was surprised to find that not even Wikipedia has a vague definition! It seemed that whilst there were many sites out there that coined the term, defining it was more difficult than I had expected! As the term ‘mumpreneur’ becomes more widely used, it is probably pertinent to explore what it really means.

The most simple definition one could draw on is that a mumpreneur is ‘a mum who is an entrepreneur’. If one was going to take this approach of seeing mumpreneurs as a niche within the broad entrepreneurial category, then you would need to look more closely at the definition of an entrepreneur.

There are many variations out there – all with a slightly different spin.

Wikipedia defines an entrepreneur as:

a person who has possession of a new enterprise, venture or idea and is accountable for the inherent risks and the outcome.

Quite a dry definition, huh? And a long way from where a mumprneneur would see herself…

Linda Pinson, creator of business plan software ( says:

I have always thought of an entrepreneur as a person who starts a business to follow a vision, to make money, and to be the master of his/her own soul (both financially and spiritually). Inherent in the venture is the risk of what the future may bring. Therefore, I believe that an essential key to success is that the entrepreneur also be an “educated” risk taker….

Pinson believes that entrepreneurs are usually doing what they want, or, at least, they are doing something which they feel gives them control over their future. Entrepreneurs like to be in control of their future. They like to set their own course.

Whilst there is validity in Pinson’s definition, combining the ‘mum’ with the word entrepreneur creates a whole different spin because the circumstances under which Mumpreneurs build their businesses and the motives behind them differ greatly from your average entrepreneur.

A mumpreneur is often motivated by her desire to parent her children in the way she desires. This can be fulfilled by being able to generate the income she requires to give her family a certain lifestyle and/or have more flexibility in the hours that she works. Additionally, the other driving forces behind many mumpreneurs is to fulfil a vision and a sense of stimulating the mind.

Therefore, in my opinion, a mumpreneur is…

A woman who starts a business to follow a vision, to make money, and to be the master of her own soul in a way that will allow her to fulfil her role as a parent in a way that she desires.

Ultimately, her ‘profit’ is the emotional payoff she receives as a result of being able to create the time and freedom to spend with her family, while at the same time achieving her personal life goals.

At the end of the day I recognise that this definition is from only my perspective and it is quite likely that there are mumpreneurs who may see it differently.

So what is your opinion on this definition? Do you see a mumpreneur differently?

Fiona Lewis

Fiona Lewis

Fiona Lewis is the author of Mumpreneurs Online: EXPOSED, and the founder and principal coach of the Mentoring Mums Online program. Fiona has put together an amazing free gift you can access immediately to discover the 3 Biggest Mistakes that most women make with their online business & how YOU can avoid them. To access this training, click here.

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11 Responses to “The Definition Of A Mumpreneur”

  1. Rebecca

    I like the term ‘mumpreneur’ and whilst I don’t yet classify myself as one, it is something that I aspire to be. I like your definition and agree with the distinction between an entrepreneur and a mumpreneur… it does come down to the reason WHY you went down the entrepreneurial path.

  2. Lisa

    At first when I came across the term ‘mumpreneur’, I was not sure what to think of it. I already considered myself an entrepreneur and my initial reaction to the term ‘mumpreneur’ was that it somehow belittled me. However, now that I have read your take on it, I can see that being a mumpreneur is something to be proud of… Thanks for the clarification!

  3. Robin

    I love the term….it is so exciting that mums of today have so many opportunities to earn extra cash online and still be at home with their little ones. It is a “win win” situation for families and I know Fiona that your special gift in helping “mumpreneurs” achieve their goals will bring smiles to many faces!

  4. Amber

    How exciting! I’m a mother of 3 (all under the age of 10) and constantly have my hands full. I always wanted to be a stay at home Mom, and now I see that I have potential to make a little money from home :) Thanks for putting up this site…I know many other Mums will be thankful as well.

  5. Morgan

    Yes, I think that term fit’s me well also! Thanks so much for giving me a better understanding and a new-found optimism Fiona! There are so many sites, why shouldn’t I make a little cash from them?! Can’t wait to learn more about this process!

  6. Catherine

    I know that feeling when I first heard it I did not really understand what it meant and until I had a look at this I still was not too sure. I am guessing I am a mumpreneur as I work from home in order to get mental stimulation whilst also hoping to get money and spend more time with the family.

  7. Jessica

    “the master of her own soul in a way that will allow her to fulfil her role as a parent in a way that she desires” – what a powerful statement

  8. A powerful statement for powerful women!! :)

  9. Sue

    It was interesting to read this however I do not think this description fits me yet as I am just in the early stages of being a work from home mum.

  10. Thanks for all your comments, ladies! It’s really interesting to hear your thoughts and opinions! Being a ‘mumpreneur’ is not necessarily measured by financial success… I also see from these comments that it comes from the ability to generate any form of income (large or small) from home, in and around your children!
    Fiona Lewis recently posted..Where Did YouTube Move The Embed Code

  11. Lauren

    I love the definition. I am starting to work at home online. I hope I would earn a stable and good compensation. By then, I can really say that I am a mumpreneur. Because being a mumpreneur is something that every mum should be proud of!

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