Writing Blogs That Are Easy To Read

Posted on by in Blogging, How To

We will tackle writing blogs and the best way to make them easy to read.

The Internet has seemingly endless results for all our queries. There are wide variety of websites that may contain the same ideas and information that you have.

Do you think that people read your content word for word? The answer is NO!

The fact is that only 16% of readers read for word.

Why?

Because most people only run through the post lightly – scanning over the word to get a feel for what the content is about. Reading can get a little uninteresting especially when the author doesn’t have the skill of playing with words.

For this reason, it is important that you ask yourself these questions:make money blogging

-        How can you make your post different?

-        How to make it more appealing?

-        How can you encourage website visitors stay on your page and learn from what you have posted?

The solution is to make sure your posts are ‘scannable’ by producing ‘scannable content’.

Scannable Content

Scannable content is an effective content strategy that provides a more user-friendly online environment for your readers. It focuses on keywords and visual cues to catch the reader’s eyes and makes it easier them to continue reading.

Here are some tips on writing blogs to make them have scannable content:

- Create Lists: Instead of boring word after word paragraphs, make it better and more easier to the eyes by making a list. Points presented in bullets are easier and faster to read and understand.

Use Formatting: Proper use of formatting can be very great to emphasise your important points. Make sure you use bold, CAPITALS or underlining.  Also, it is worth considering changing font colours and size in order to draw your reader’s attention to certain points.

- Headings and subheadings: Not only do headings and sub-heading help your blog structure and give some SEO benefits (if you use tags), they also help to lead your reader’s eyes down the page.

- Borders and block quotes, can also be utilized to attract attention to necessary thoughts and ideas.

- Make Use of Pictures: Readers love to see pictures and certainly captivate their interest. Once used in the correct position, it will be able to draw out attention to the vital parts of the post. It can also help explain or visualize a certain object or scenario.

- Spaces & Short paragraphs: Writing is not about how long, it’s about what and how much information you have on your blog. Long sentences are dragging and too much information can also be exhausting. Break the pieces of information into little parts and make use of space. This way, it will be far less difficult to read and grasp.

- Be Clear and Concise: Be as direct to the point as possible. Don’t hit around the bushes in trying to convey your ideas. Don’t waste a lot in building your body when in fact your ideas are only in the conclusion. Get it straight and simple in every sentences.

I hope this post has inspired you to think about how you present your written content on your website!

I’d love to hear your thoughts and comments in the comments section below….

Fiona Lewis

Fiona Lewis

Fiona Lewis is the author of Mumpreneurs Online: EXPOSED, and the founder and principal coach of the Mentoring Mums Online program. Fiona has put together an amazing free gift you can access immediately to discover the 3 Biggest Mistakes that most women make with their online business & how YOU can avoid them. To access this training, click here.

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Comments

23 Responses to “Writing Blogs That Are Easy To Read”

  1. Claire

    Thanks for this post Fiona. This information is very helpful and should allow me to create a better blog.

  2. Eve

    Thanks for this useful information I will certainly bear it in mind when I write things in the future.

  3. Nina

    I agree! Clear, concise, and direct to the point posts make it more interesting and understandable for the audience.

  4. Kylie

    I like your post! It exemplifies what you just discussed. Adding a picture or image would make it perfect!

  5. Laura

    This is a great post!.. Now, I surely know how to make my blogs interesting and keep my readers. Thanks Fiona! you are really giving out a lot of ideas in this website. I love it!

  6. Lovely

    Hi. I have bookmarked this page because I always find useful ideas in here.. Everytime I check there’s always a great post that is goind to make certain difference in our lives..

  7. Suzanne

    Great tips for newbies in the blogging industry. Thanks for sharing!

  8. Penny

    Great information and it will certainly be a help as I am new to the blogging world.

  9. Susan

    Thanks for this post Fiona I think this information will come in very handy as I am going to try your other idea of site flipping.

  10. Lauren

    Being able to capture your readers or make them go through the entire post is a little difficult. Because once the reader lose its interest, your post is just nothing.
    Thanks for this helpful post!

  11. Andrea

    Very informative post! Will definitely share to my blogger friends. Thanks Fiona!

  12. Kayla

    Thank you for all the help and advice on this site. I’ve wanted to get back to work for a while now and now I have a way to do it from home.

  13. Laura

    A good friend of mine sent me to this site. So glad she did! Lot’s of good advice on here!

  14. As very much a social media novice, thanks for pointing out how we read content – it seems so obvious to look at my own habits. I have looked at your list and have now gone back and checked out why I like some sites and not others to take that into consideration on my own site.

  15. Hillary

    I have just started doing a blog and I feel that this post will help to maximise the potential of the site.

  16. This post has also helped me formulate my first newsletter – thanks!

  17. I have just read about using the strategy of ‘ The top 5 or 10 ways to….” as a headline grabber. I have tried it with one of my blog posts and it makes being succinct easy into lists just as you suggest.

  18. Alice

    I totally agree with what you have said it needs to be clear and to the point.

  19. What a lot of very useful information. I will bear this in mind when I am writing my next lot of posts.

  20. I totally agree with what you have said in the very useful post.

  21. Sue

    This post is great thanks for the very useful advice.

  22. Sheryll

    Great points. I totally agree with this post. It will certainly make a long way to keep readers on your blog. Thanks Fiona!

  23. Rezza

    I always find great information here. Thanks a lot Fiona! You don’t how how much of a big help you are.

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