10 Reasons to Start a Membership Site

Posted on by in Affiliate, Blogging, Business Tips, How To

Reason #1
Internet & Blogging Millionaires are Moving to the Membership Site Business Model
With the internet and blogging millionaires trying out the membership site business model, you couldn’t help but notice and think that there must be something great about it. As a popular saying goes, “although past performance can’t predict future performance, it’s the best indicator we have.” You may or may not have heard of internet moguls Yaro Starak and Mike Filsame but with their success in their respective online businesses, they must really know what they’re doing.

To know more about these internet marketing moguls, let me give you a short introduction. Let’s start with Yaro Starak. He’s currently one of the most successful individual bloggers online. In 2007, Starak earned more than $200,000 from blogging alone – a feat for bloggers! He shared his success by coaching people on how to setup their own money-making blog through seminars and a special course popularly known as the Blog Mastermind. He currently runs a membership site called the Membership Site Mastermind.

Next is Mike Filsame. For some who may know him, he’s best known for his Butterfly Marketing. He initially introduced the Butterfly Marketing course for a $2,000 fee but later on decided to give it away for free. The catch? The free course is attached to a membership site where they are required to sign up for. Though he didn’t get anything from the course, membership revenues soared to $2.3 million.

Reason #2
Membership Sites are Simple to Set Up
If you’re thinking that setting up your own membership site takes a lot of work, you got that one wrong. With the continuous technological advancements, website development has never been easier. Did you even know that you could use WordPress as the platform for your membership site? Even without much web development know-how, you can easily work around WordPress. You can easily choose themes and plugins such as membership control, forums, chat rooms, as well as video support and you can create your membership site in more or less an hour.

The content of your membership site can come from a hobby or from any specialized knowledge or interest you may have. With timely planning matched with the right membership site software and platform, you can have a membership site up and running over a weekend.

Reason #3
Avoid the Endless Maintenance Nightmare
The greatest challenge in any business is how to achieve customer loyalty which converts to repeat sales. For membership sites, one of the greatest challenges is how to keep your members to come back for more. For mumpreneurs who don’t have all the time in the world, it also means maintenance nightmare.

Thanks to WordPress, memebrship sites nowadays are easier to setup and update. As they say, you can set it up and leave it at that. I, personally, think that this platform is targeted to work at home mums who want to earn extra cash without spending too much time away from the kids. With multiple membership sites, you get to have multiple income streams, multiple platforms for backend affiliate sales, as well as multiple opportunities to interact with your members at your own pace and time.

Reason #4
Membership Sites Add Value to Your Product or Service
With your own membership site, you have your own members or audience that you can reach out to. Your members are already familiar with what you do and what you can offer and if you get to recommend a product or service, they wouldn’t think twice about checking it out. Aside from the usual testimonial or recommendation, adding an ebook, audio, or even video tutorial or demo adds value not only to the product or service but also to you, the affiliate. You can also ask your audience to share their own testimonials or product reviews to make them feel that they are not only a member but also a contributing and integral part of the site.

Reason #5
Membership Sites Work as a Framework for Your Internet Marketing Strategy
Regardless of the online marketing strategy, a membership site is the ideal platform from which you can launch your marketing campaigns. For those who are into affiliate marketing, having a membership site already provides you with a pool of potential buyers or clients for the products or services that you will affiliate. On the other hand, if you’re into article marketing, having a membership site lets you test your articles before you submit them to the directories. With your articles available for viewing, you can get feedback or comments from your audience to help you improve it.

Reason #6
Membership Sites Allows You to Share Relevant & Interesting Content
Being a work from home mum, you would also want to share relevant and interesting business and parenting tips in your membership site. By relating your personal and professional experiences already makes your content unique. However, let’s face it. People absorb more info through visual presentations rather than reading long full-text paragraphs. You can creatively share your web content through podcasts, videos, tutorials, demos, or even webinars in your community. At the same time, community members can also creatively share responses.

Reason #7
Membership Sites Allows You to Apply Web 2.0 Strategies
For a membership site to be profitable in the long-run, it has to build a solid and lasting relationship with its members. Communication is key to building that customer loyalty. With today’s technological advancements and web 2.0 knowledge, communicating to your audience has never been easier. Membership site platforms have made it easier for work from home staff to add features and functions through easy drag-and-drop widgets or plug-ins. You can add an events calendar, blog, social media feed, or even a chat box to keep your audience informed, updated, and engaged. With the good business rapport and relationship that you have built, surely, members will support, come back, and even refer you.

Reason #8
A Membership Site is a Profitable Business Contacts Database
Work from home mums have limited social and business face-to-face interactions that’s why having a membership site is a great way in building your own business contacts database. Membership sites ask for the usual basic information, name, email address, and other relevant contact information. With these information, you can deliver content, promos, and other notifications too help you bridge the gap with your members.

Reason #9
Membership Sites Provide Reliable and Steady Income
For mumpreneurs who are looking into and are interested in venturing new business opportunities, membership sites provide a reliable and steady income. To make this happen, you also have to give back and value the trust that the members of your community gave you. As mentioned, building customer loyalty can keep them coming back and renewing their membership. When people sign up for your membership site, they actually give you permission to take credit from their account in the future. Through the help of a membership site software, initial and renewal payment collections are automated which makes it easier on your part.

Reason #10
Mumpreneurs Best Understand the Value of Membership Sites
If you’re thinking that you’ll earn big bucks overnight by starting a membership site, well, you got that wrong! Unless you won the lottery, you won’t get millions just by lounging around and doing nothing. If you own a membership site and your members aren’t satisfied with what you have to offer, they won’t come back, they won’t renew their membership, and they won’t recommend you. Your membership site will fail. Successful membership site owners provide continuous and consistent value-added service to their to their community members. Being a working mum, you of all people know that everything bought should be valued to what it’s really worth. Value-added perks and services make you come back for more and even refer it to your family and friends.

Fiona Lewis

Fiona Lewis

Fiona Lewis is the author of Mumpreneurs Online: EXPOSED, and the founder and principal coach of the Mentoring Mums Online program. Fiona has put together an amazing free gift you can access immediately to discover the 3 Biggest Mistakes that most women make with their online business & how YOU can avoid them. To access this training, click here.

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Comments

24 Responses to “10 Reasons to Start a Membership Site”

  1. Thanks Fiona – I have not really looked into this before but would be interested to see how I could get it working for me and FindAUniform.

  2. Hannah

    Wow! You got me convinced there! I hope this works for me. Thanks Fiona!

  3. Melinda

    This is very new to me. Thanks for sharing!

  4. Ali

    This got me interested! Will do more research on membership sites and hope that this will work for me as well. Thanks a lot Fiona!

  5. Stacey

    Great post! Your article really got me reading.. I hope you also share with us tips and how-to’s on memberships.

  6. Geena

    I’ve been working on internet marketing for quite some time and I must say, mums out there should grab the chance that membership sites “market” is not that much crowded. Less crowded = less competition = more opportunities. Given more time, like the SEO/SEM trend, membership sites will soon boom and it would be great if work at home mums are already a part of this. Thanks for sharing Fiona!

  7. Marivic

    Great idea and I think I want to learn more about this technique. I sure hope you will further elaborate especially in maintaining and giving great service in these sites.

  8. Debbie

    I haven’t got any clue that membership sites are financially rewarding. Thanks to your post I became enlightened with it. Though you have pointed out the benefits that I can get from starting my own membership site, I also hope that you could write about how it works, where do I start, and how long will I get my ROI. Thanks a lot!

  9. Anette

    Your last reason said it all! As they say, mothers know best. Nobody would have known “best value” other than us, mums. Kudos!

  10. Tricia

    I think on a business perspective, one would really have a lot to gain from membership sites. However, on the customers’ perspective, one might think twice before giving out their personal and credit card info. With all the scams as well as phishing cases, one really has to make their membership site look legit and legal.

  11. Jenny

    Great article! Concise yet very informative. Thanks for sharing!

  12. Hazel

    Been following you for quite some time now and I’ve been really learning a lot from you. I hope you can share more about how membership sites work in the future. Cheers!

  13. Monica

    Since you already mentioned that membership sites are simple to setup, I hope you could give a more detailed post on that just like what you did to your previous how-to articles. Thanks!

  14. Rezza

    Membership sites are great way to earn. Thanks for showing the positive sides. I hope you could discuss more.

  15. Candice

    Haven’t got any idea that membership sites can be financially rewarding. Thanks to you, I got another work from home idea on my list.

  16. Maureen

    I know that membership sites collect customer information to build their own business database but really have no idea how it works and how you can earn money from it. I hope you can enlighten people like me more about this. Thanks Fiona!

  17. Feliz

    Very informative article. Really learned a lot from this. Thank you!

  18. Maribeth

    I’m a newbie in online marketing and chanced upon your blog while doing research. You not only put effort and relevant info in your materials but also relate it to moms. Kudos!

  19. Ashley

    Never knew that membership sites can serve multiple agenda, a business database, web marketing, and content distribution platform. Thanks for sharing!

  20. Sherah

    I never thought of membership sites. But upon reading this, I get excited to have one for my website. I hope you create a post to teach us how to do it.

    Thanks for this great post anyways.

  21. Adelle

    Membership sites might be a little difficult because of all the scam issues. I was thinking how to convince possible clients to share their information!

  22. Sheena

    Definitely would utilize this because I get so interested about this. But I wonder if I would be doing it correctly? i need more help please

  23. Hi Fiona,
    Great post! One of the most important things when building a membership site is unique content. People won’t pay for content they can get online for free, and if the site’s owner don’t won’t them to cancel their subscription after only one month then he must deliver top quality content to his members.
    Bob Tolbert recently posted..Wishlist Member is Celebrating 4 Years and You Get the Presents

  24. I’m really keen to help out my fab Aussie artists to get their Original Australian Art out into the world and onto peoples walls that will appreciate it. Right now I am researching how to incorporate Art Me Gallery into a membership site so I can continue my quest. Thanks for this helpful information. It has given me the confidence to proceed.

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