Archive for 'Social Media'

E17: Ken Burgin – How To Use Twitter As A Marketing Tool

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  In today’s podcast we have one of my friends and business associates, Ken Burgin. He has been actively involved in a hospitality industry for more than 25 years. He was first the owner of Caffe Troppo in Sydney and then he worked with restaurants, hotels and cafes in an advisory role. He now has [...]

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Do you have an opt-in page? You should! 9 tricks to create effective opt-in pages

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Today I am going to talk about how you can create effective opt-in pages, what they are and why they are helpful. What is more, you will see how to convince people to sign up for your offer/event/product and what you need to do in order to create a whole list of prospects. And off [...]

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How To Feature User Comments On Your Facebook Business Page

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With the recent changes of Facebook business pages to the ‘timeline’ format, user comments are now ‘buried’ in a box to the side titled, ‘Recent Posts By Others On …’ The problem with this is that has the potential to reduce the interaction between your ‘likers’, as they may not notice each other’s comments. As [...]

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How To Track The Effectiveness Of Your Social Media Marketing

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Today I’d like to talk to you about your social media marketing because I see a lot of you out there who are using social media as part of your online marketing strategy. Many of you are using it very well – connecting with your own communities on your own fan pages and also networking [...]

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Twitter Marketing – 5 Must Knows

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So you have recognised the importance of using social media and selected to set up your Twitter Profile… now what? To help you get started on how to use Twitter marketing for your business here’s five must knows that should have you building a presence quickly.

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E02: Jen Sheahan Talks About Facebook Marketing

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Jen Sheahan joins Fiona Lewis in a discussion about using Facebook marketing to grow your business. Jennifer is a woman who has for many years helped entrepreneurs and business owners acquire the skills and knowledge they need to market their products, services and business in a dynamic environment. She is also the innovator of a [...]

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Facebook Marketing Tips: Stuff You Ought to Know

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Facebook seems to be ever growing and although some businesses have their head in the sand about the benefits of using this social medium, there are certainly a lot of businesses who DO get the big picture! With over 800 million users on Facebook, 50% of them login daily and over 350 of them login [...]

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Using Facebook Ads to Boost Page Likes

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Nurturing your network and sharing information that is not always about your business is integral to having ongoing long term supportive fans on Facebook. But using Facebook Ads to boost likes is also a good way to start that online network & encourage ‘blue link’ word of mouth to grow socially. After creating your Facebook [...]

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