Archive for 'Copywriting'

Create Great Blog Design Using These Top 3 Useful Tips!

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People who use the internet use it less and less for reading and more and more for the visual impact it can provide. Nowadays, it is not just about information, it is all about image. How can you create great blog design with this tip in mind? Consider the goal of your blog: first of [...]

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Lorrie Shares Some of the Secret Words That Help Keep Your Prospects Reading

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Guess what? Copywriting Strategist Lorrie Morgan-Ferrero has come up with a brilliant post about words that keep your prospect reading and today I am going to share with you some of her information! Everything starts from the idea that copywriting is interactive; therefore you need to find ways to keep your texts engaging and attractive [...]

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Women Are High Value Customers Who Don’t Play Games with Loyalty

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Women are high value customers because once they join your brand, and are happy, they are likely to stay loyal to you. What’s more is women talk a lot to their friends. They talk about what they like and they talk about what they don’t like.  Tom Peters writes in his book, Re-Imagine . . [...]

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How to Write Good Copy That Actually Sells

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Just about any problem can be solved using the right words.  We all know how talking to a friend in times of difficulty or indecision can suddenly make everything seem all right. The great thing about writing copy is that you get to feel as though you are talking to a friend.  That is if [...]

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How Stress Impacts Women’s Buying Decisions

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Women are truly fascinating creatures! I was sitting in the salon the other day enjoying an incredibly luxurious foot soak when I was struck by what I was overhearing. One of the hairdressers was telling her client the laundry list of things she was doing or was responsible for in a given day. She explained [...]

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How To Make Words Speak

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Hi, Emma Burke here from Her Copy. I’ll only be a minute… If you are a writer and a bit sick of the creative process – here are 3 tips that work: Sell the sizzle not the steak Use bullet points Be Concise, EDIT Writing copy is fun, it’s alive, it’s creative in the purest [...]

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Australian Mums Working From Home Guide to Online Business Consulting

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Not having enough starting capital to start a business is a common obstacle for mums working from home who constantly balance their household budgets to meet rising costs of living. For mums with limited means, the ideal work from home business ideas are those that involve services requiring minimal cash investment such as offline business [...]

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Learn Copywriting As A Work From Home Idea

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Mums working from home (also known as ‘mumpreneurs’) have found that copywriting can be a great opportunity to build a business. Copywriting is great for those with a background in fields such as journalism, public relations and marketing – or even those who have a way with written words. Writing copy is all about communicating [...]

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