How Mumpreneurs Earn from Blogs

Posted on by in Blogging

Mumpreneurs make money bloggingWorking mums often struggle with feelings of guilt as they leave their homes to in order to go out to work, particularly if they have small children. However, with the advent of Internet, it is possible for women to become mumpreneurs and have an Internet business while staying at home.

Mums typically enjoy talking about their day and every detail that goes with it. This penchant for sharing experiences can become a business when used in blogs. Blogs are web pages that were originally designed for journal writing. They gained popularity among Internet users because it allowed them to express their thoughts instantly.

The easy and attractive blog platforms such as Blogger and WordPress allow users to create and update blogs frequently, something that search engines love. Blogs with a sizeable following can be used to generate multiple income streams. The wonderful thing is that these blogs can often be set up for little or no cost. Here are some simple ways you can start to monetise your blog:

Text links: The side bars of blog pages may be rented out to companies or advertisers for a monthly or periodic fee. Adding a text link is easy. Often, the advertiser will supply the blog owner with a code or key words to be pasted on the side bar template. Mumpreneurs will earn a fixed amount without clicking or selling a product to readers.

Banner ads: The header of a web page is its prime advertising spot. Mums can charge a fixed monthly or quarterly fee for displaying an ad. Again, the advertiser will supply an HTML code for the mumpreneur to paste in the header template.

Google Adsense: This is the most well known source of passive blog income. Registered users will get a code and add it to the blog template. The blogger will earn a few cents from each click the ad receives.

Paid reviews: Another good source of income is for a mum to write a paid review of a product, marketing campaign or service.

Sponsored post: The space at the end of a blog post is also an important advertising space which mums can rent out for a fixed monthly or quarterly fee to interested advertisers. The ad may or may not contain links to the web pages of the advertiser.

Product sales: Mums with their own products can also use the sidebar or header to promote their own products. Integrating a sales button with PayPal will turn a sales page into a passive income generator.

Affiliate marketing: You can simply blog about other people’s products. Find products that are related to your niche that have affiliate programs. Write a review about these products, give your hoest opinion etc. If someone clicks your link for that products and ends up buying, you get a commission. Nice!

Experts recommend using not just one but a combination of options for creating multiple income streams. Just as websites need SEO to survive, generating and maintaining high traffic volume is vital to a mumpreneur’s blog income streams.

Fiona Lewis

Fiona Lewis

Fiona Lewis is the author of Mumpreneurs Online: EXPOSED, and the founder and principal coach of the Mentoring Mums Online program. Fiona has put together an amazing free gift you can access immediately to discover the 3 Biggest Mistakes that most women make with their online business & how YOU can avoid them. To access this training, click here.

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Comments

17 Responses to “How Mumpreneurs Earn from Blogs”

  1. jodie

    I suffered from “Mum guilt” when I went back to work after having my first. When I fell pregnant with my second I decided that becoming a mumpreneur was the direction I wanted to head. Why can’t Mums have it all? As you’ve stated above there are so many options to earn income while still enjoying being at home with your children. I love it!

  2. So true, Jodie. As mothers, we’re very good at the ‘guilt’ thing. Glad to hear that you have managed to work out a way to ‘have it all’… At the end of the day, so many Mums crave that. That is why I hope this blog will at the very least inform and inspire other Mums to chase that dream and also achieve it.

  3. Paige

    I’m a guilt sufferer here!

    I have found using social media sites to advertise your product/blog helps. It can draw traffic to your blog and it’s free. Any form of advertising that is free works for me!

  4. Catherine

    I totally agree with the feeling of guilt when it comes to going out to work. When I had my son I tried to go out to work but the feeling of guilt got too much therefore I have now started working from home. I have though about starting a blog but really did not know if it was worth it however reading this post I think it is something that I will certainly do. Thanks for this post and everyone’s comments it has helped to understand more about blogs.

  5. Alex

    I love the picture – did one of your children draw it? My kids are a constant inspriation to me. Sometimes I blog on ideas that have come from them!

  6. Hi Alex – no, the picture is a stock image (nice though, huh??) Blogging on parenting is a good topic…. have you had a look at how other parenting blogs have been monetised?? One of my favourite ‘mummy blogs’ is by Heather Armstrong. You should check out her blog – Dooce

  7. Excellent list of money-making options, Fiona! I would add your own services to the list as well. For example, you might offer coaching or VA services.

  8. Hi Leanne – welcome to Mumpreneurs Online! Yes, I agree with you…coaching and VA services are wonderful online business models. I’m about to publish a book based around the theme of this blog and both of these business models feature as I believe they are a great options for mums wanting to work from home.

  9. Amanda

    I have tried the whole “paid reviews” idea. It did make me a little bit of money, but not enough to really save up for something big like a vacation for the family or starting a college fund for my little ones.

  10. Keri

    I think all Mums feel a little bit of guilt when they decide to go back to work or even work from home. We all feel like our kids deserve all of our attention, but I learned quickly I need “mommy” time too.

  11. Kathy

    Fiona….You’re going to write another book? I feel your first book made a big difference in my life and even the way I feel about working from home. I’m excited to read your this one as well!

  12. Hi Kathy… yes, the book is on its way. I have interviewed some of the top women around that have expertise in all the different business models you can apply to the Internet. I’ll be sure to let you and all my other subscribers when it is out – might even have a special offer for you!

  13. Kaye

    I really love writing and now I know where I’m heading toward. I now know that I can definitely start a blog and eventually earn. Thanks a lot for this article

  14. Lauren

    I learned from this post that I can take advantage of my blogs and earn from them. Definitely should give it a try!

  15. I have only ventured into Google adsense for my blog but have no advertising on my traditional website. I am going to look at the other options for monetizing the blog – the code sounds achievable. Thanks – I love reading real women stories so looking forward to you book!

  16. p.s. special offer sounds good too!

  17. Sheryll

    They sound like good ways to earn but I don’t know where to find potential clients who would like to post banner on my website or sponsored post , etc.

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